Tuesday, 1 June 2010

Plastic and Fantastic

I bet most of you fashionistas have seen these Vivienne Westwood and Melissa Lady Dragon shoes in Oxford Street's Topshop or Selfridges, right? However, I doubt most of you know that these fashion must-haves are made from recycled plastic? Who knew ?! These plastic shoes are made from Melissa's signatory plastic MELFLEX which is a patented, hypo-allergenic, recyclable and extremely flexible PVC. This Brazilian-based company recycles 99.9% of factory water and waste, and they also go the distance by recycling overstock styles into next season’s collection. Not to mention the fact, they pay their 30,000 employees fair wage and maintain partnerships with numerous local non-profit organisations. Melissa shoes are made as one single molded piece, which creates a recognisable and intriguing aesthetic. The plastic is soft and changes shape to mold to your foot as you wear the shoes.

For me, the comfort and good design of these fantastic plastics, is complimented by their clear conscience of low environmental impact, which makes them even more BEAUTIFUL.

How could you not love these fabulous shoes? You can jump in puddles with style!

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